About us

Webbed Feet Design has been designing websites and collaborating on software projects since the web opened to business in 1995.  Envisioning and building products that really work, in all the ways they need to. 

Our clients are Business, Medical, Financial, Educational. Early on, we produced the Novis Financial Discover website, the Nuclear Medicine section of America's Housecall Network, and designed the Asico eye surgical tools site and the Sysmex blood analyzing machines web-site. 


Our experience working with top companies with strategic measurable-results focus helped to shape this company.  We are very good at optimizing websites, with a little adjusting, or complete overhall, and measurably improving results.


More about our process, and a few sample projects, in our portfolio, below.


(While we don't do everything -- we can whip-up coordinating business cards, forms, help with grant-writing, proposals, resumes, portfolios, presentations, brochures and more.  Our Vision-led, results-oriented approach helps ensure exceptional outcomes.)


We've helped people start new businesses, change careers, get new clients, online branding, get grants, promote their work, sell their art, build a following, get sponsors, gain credibility, grow or shrink just the right amount -- take that next step.   And maybe we could help you with your dream. 




About our people

Prior to starting this company, our Chief Visionary worked at SOM Skidmore Owings and Merrill Foundation, Price Waterhouse Tax Technology Group (forms design and database design), The Art Institute of Chicago Prints and Drawings (exhibition history art cataloging system standardization), The University of Chicago Library (choosing books cataloging system).  Her degree is in Fine Art, from the School of the Art Institute of Chicago.
The innovative blue suede sandals she designed were chosen to be included in the prestigious year-end fashion show.  She studied liberal arts and honors mathematics at the University of Chicago, volunteered at Wyler Children's hospital and ran on the varsity women's cross country team.  An entrepreneur already, she was a Tupperware Dealer in college, supplying containers for fellow students.  Her father started a successful sales and promotion business, so she grew up seeing possibility.
It was an exciting time, those early years, breaking ground in a new medium, and fun hard work, that paid off.  For a year, she and her co-director worked on site and off site at the marketing giant Metromail, later merged with Experian as Webmaster on a consumer website
, designing, advertising and branding the site, working closely with the inhouse team. (see portfolio below or ask us, if you'd like to know more).

We are especially good at: creative process and collaboration; teamwork; color and tone; energy, overall Vision, keeping focused on the goals, appealing to multiple audiences, project management, and making exceptional products that work in all the ways they need to, and getting measurable results for our clients.
What's new and good?
Tai Chi class Tuesdays 12 noon. picnic, ontario st. beach, chicago

some example recent projects:

drop shipping teas, with Homestead shopping cart

business card reprint from former client

Bandzoogle from WordPress site conversion

team assembled for new Bootstrap shoppingcart project for beverage vendor

logotype /logo/branding design and image consulting for a new band

consulting on new programming business website and business construction/structuring

photography for a band playing out

dressing by food group and chemistry, and sequencing the genome...
our own Studio overhaul 

wiring the dollhouse

Teaching Tai Chi to three people

work life balance-ing

getting a real tan instead of just the spray kind. 


Comment from the artist:  Cherry Blossoms symbolize hope and the impermanence of things, including life itself.  They are blooming now, here in Chicago.
I painted this when I studied Sumi-e, japanese painting, on scholarship, at the School of the Art Institute of Chicago.  I did a lot of painting from life there, watercolor. This was painted from imagination, with a limited color pallette.  



Artist's comment: Careful and accurate observation of reality is a skill honed from drawing. Sensitivity to the subject, the tone, feeling, and concept.  






Client list
Sysmex - blood analyzing machines (IL)
Asico - eye surgical tools (IL)
NAVS - National Anti-Vivisection Society (IL)
Orbis America's Housecall Network, Nuclear Medicine (IL)
Massage Therapy (IL)
Wizard Trading (IN)
Novus Financial Discover (IL)
Gorman CPA (IL)
Member Direct TV (VA)
InFRE.org International Foundation for Retirement Education (VA)
CBRsource.com education for real estate professionals (VA)
Francis-Noël Thomas, academic (IL)
Working English – workplace ESL training (NE)
Wu Tai Chi
sales promotion
Mill House McCabe Sales Promotions (MA)
and clients
Dunkin' Donuts
Victoria's Secret
direct marketing
Metromail Corporation
Experian (IL)
and project sponsors:
Whirlpool, AT&T, NY Times, Better Homes and Gardens,
Disney Online, Wired, American Baby, American Express,
Citibank, Daniel Publishing, Gardening Made Easy, Harvard
Business Review, Hello Direct, JCREW, Lane Bryant, Meredith
Publishing, Music Blvd, Rodale Press, Ziff Davis,
Wired, Yahoo, and many more.
consumer goods
Allen Brothers (IL)
CR Tents (MS)
The Cosmetics Factory (NY)
Bracelets for Moms (MO)
Custom Window Lights (IL)
Carry Me Close (IL)
Metro Chicago Security (IL)
Sherlock-Inc (IL)
Civil shield (CA)
cultural groups and museums
Sons and Daughters of Italy in America (IL)
The Field Museum (IL)
strategists and business consultants
The Brain Train (WI)
The Woodley Group (DC)
Generations - speakers (CA)
WPInow - facilities management (CA)
other designers
DKC Marketing & Design Communications (IL)
Design Collaboratives (IL)
mc2 communication design consortium (IL)
Jefferson Woodworks (IL)
Cavalier Antique Lighting (IL)
Stone Specialists (IL)
The Prowlers (IL)
Vonic (IL)
Number 9 Recording Studio (IL)
Ravenslake Music Production (IL)
Hannah Frank Trio (IL)
Prism Blue  
Barrett's Hidden Agenda
Beacon James
Amazing Heeby Jeebies (IL)
Ellis Clark (IL)
Donna Frost (TN)
On Axis Music Promotions (IL)
Jazz at Big Joe's (IL)
art galleries and artists
Artnex (CA)
Cassiopeia Fine Art (IL)
Louisa Poole Merry Day Tarot (MA)
Linda Cohn (IL)
Heather Hall Card Gallery (IL)
internet service providers and computing
Millenia Internet (IL)
Zznet (IL)
WWA World Wide Access (IL)
Aplus.net (CA)
The Meme Factory (IL)
CompTIA - Computing Technology Industry Association (IL)





Our Process





Here are the basic steps:

1 Connect/find out the need
2 Direction - work out a Vision for what will be made and accomplished with this project
3 Planning/strategy
4 Creative 
5 Development 
6 Testing
7 Management - throughout, managing the process and the people, on time completion, communication
8 Promotion & Results!

design for people! 




We have a track record of success!
Here are a few of our projects.  For more info feel free to contact us.


 http://www.wfdesign.com/tc  award-winning popular commerce e-learning animated website and book, world-wide praise.  These days we teach in person Tai Chi classes at Chicagoland hospital clinics and in the health club, library and  park. More info 

This mailer of projects done for Dunkin' Donuts by our client, the promotion firm, was sent out with a letter, and resulted in several new customers. 




Big brand name offers site for Metromail and Experian.

Consumer focused.  Transformed the site to one the sponsors were eager to join.  Measurable results, such as how many visitors went through and accepted an offer. 


As part of the Internet Services Group at Experian, we created a database driven consumer focused website and ads that appealed to the people, especially: our client, their audience, the funders and sponsors.  We consulted on the redesign of the IntraNDA, a National Directory Assistance, Intranet software product by Experian whose major client was Microsoft.


We redesigned the main website for the Computing Technology Industry Association. 3 clicks to what the visitor wanted to do or find. They liked the site so much they kept it up a second year, and also hired us to design a site for their "Demand xpertise from your ISP" initiative.






Original painting. holiday card for Field Museum client.


Assisted them a little bit a few times.  First, consulted on choosing a web design firm for a big project.
Designed stationery, two brochures, one with a map and for the other, designed the logo.



Original line drawings of jazz musicians, patrons and bands over 5 years,  ~1 per week.  

(These are available for sale, inquiries welcome.)


Website for a musician/music producer and record label.  ellisclark.com/ellisclarkartistdiscography.html

Also designed websites, photography, branding, for many of the label's musicians and bands





Photography, personal branding, magnets, t-shirts, album covers, website creation, maintenance, and promotion, social media.





We help people--individuals, bands, companies, departments, in their development, and use our talents and skills to optimize their efforts.  http://hannahfrankmusic.com/​









Logotype, website, mobile website, uniform designs, and shown, business cards, proposal/contract form, brochures. Writing and editing. Collaborating with client. stonespecialists.biz. We work with them to create holiday cards showcasing artwork by the client and get them new business each year.

heatherhallcardgallery.com Heatherhallcardgallery.com shopping cart website originally created in WordPress Woocommerce.  



 Fine Art photography from Rima Dawn McCabe at Webbed Feet Design.

"Irises". Spring 2023.



drawings and photography studies, summer 2023


Rima Dawn McCabe currently has two pieces displayed at the Evanston Public Library, now until November, as part of the life drawing class. 3rd floor you might check it out if. you get a chance.!


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